Search Engine Optimization (SEO) refers to techniques that are used to make webpages and the content on them more easily found by search engines so that they appear higher in search engine rankings. An SEO advisor is an expert in these techniques and is tasked with analyzing, reviewing and otherwise improving websites so that they receive more organic (as opposed to paid) search engine traffic.
Performing effective SEO relies on a deep understanding of how search engines rank websites. An effective advisor in the field must also understand a client’s marketing objectives and how to achieve them using SEO techniques. Aside from the technical aspects of SEO which are used to optimize webpages, these advisors must also help to structure information through keyword analysis and research so that the client can target low competition terms that will attract traffic and result in more sales.