What Is An SEO Advisor?

Search engine optimization (SEO) refers to a set of techniques that help websites ensure that their webpages are displayed in search engine results pages. An SEO advisor helps businesses to ensure that their websites are set up correctly and helps to review, analyze and improve their performance when scanned by search engines.

They provide expert advice and guidance (as well as recommending actionable tasks) to webmasters so that they receive more organic search engine traffic, qualified leads and clicks on their sites. They must also focus on content strategy and keywords to create information the user seeks by developing unique, exceptional content and better user experiences.

Today’s SEO advisers also need strategic, analytical, tactical, and critical thinking skills to optimize interrelationships between social media, user intent and user behavior while paying close attention to search engine algorithm updates and online competition.