The lips are a delicate part of the body. If you do not take proper care of them, they will crack and bleed. Using healing lip balm will encourage lip skin to get and remain soft and moist. This type of lip texture is far more appealing to touch and pucker with than dry, rough lips with scaly skin. Without proper care, the lips will eventually look that unattractive.
With the advent of healing balm, lips no longer must reach this level of disregard. Some people apply balm repeatedly during the day, especially in dry climates. Others only apply it when necessary. But once a day tends to be the norm for most people.
The ingredients that tend to make balm a source to soften skin are moisturizers like coconut oil, olive oil, shea butter, cocoa butter, and sunflower seed oil, and jojoba oil. The softening is essential for the healing.