Imagine putting time, hours and money into a business just to turn off a potential client with a simple phone call? Believe it or not, this happens a lot. An amateur or non-existent recording when no one is available to take the call can hurt an organization. A professional voicemail greeting is necessary for any type of business and can make a positive impact. These greetings demonstrate professionalism and show the caller that they are valued. In addition, it reinforces that the right number has been reached. If the recording does not have the name of the individual or company, the caller may be unsure if they have the correct contact information. This also allows the business to provide useful information, even when unavailable. When it comes to business, the little things do matter, especially when it comes to customer service.