Websites need to have a variety of content to stand out from the competition. Audiences shun away from websites that contain only text. They want to see diversity.
Impact on SEO
Search engine optimization is a complex process. Today, your website is more likely to rank on the search engines if it contains diverse types of content. Hence, be sure to add images and videos to your pages and posts.
Effect on Audience Retention
The longer a person stays on your website, the more likely he or she is going to become a customer. Therefore, you should not only provide text and image content but add videos on your site pages as well.
Invest in Videos
A video is an essential type of content needed for modern websites. If you want to profit from your sites, invest money in website video production.