A full service digital marketing strategy is one that manages all aspects of a company’s online presence and can undertake marketing efforts through the full range of channels and digital methods. Typically this begins with the creation of a website which require user experience modelling and mobile-friendly design to reach as many users as possible. The next phase is populating the site with content and using SEO techniques to ensure that it appears in search results. Finally social media channels are created to provide further content and links to the website.
A digital marketing agency often specializes in a specific area but a full-service agency has departments that can cover the whole marketing effort including, for example, paid advertising, influencer and social media marketing, content marketing, brand creation and so on, providing a one-stop shop for a full service digital marketing strategy.