Marketing your company cheaply yet effectively can be as simple as having your company logo on promotional keychains. Keychains are used on a daily basis by just about everyone, making them one of the most useful of promotional items. The impact is even greater when you consider that most people have their keychain for years before replacing it. Companies benefit as keychains don’t cost much to manufacture and distribute, and because they are small in size they take up very little storage space. Keychains can be produced in a variety of different shapes, and don’t have to be just round; they can also be manufactured in different materials, although the two used the most often are metal and plastic. Sometimes it’s the simple things that have the most effect, and using keychains to promote your business or product can be more effective than you think.