Read any press release tips and they will probably tell you that capturing the reader’s interest should be the focus of your text. Make sure you get to the point of what you are trying to say in your first paragraph, and ensure your headline is relevant and concise. The perfect length for a press release is considered to be one or two pages; more than that and the recipient won’t read to the end. Within those couple of pages should be some quotes from industry insiders or experts, along with some figures and facts that can help to provide a feeling of authenticity. Including all your relevant and updated contact information is important as it allows readers to find out more, and that includes a website, email address and phone numbers. Excellent grammar and perfect spelling are a must on any press release.