Many companies and organizations understand the importance of having an online presence. They may launch a blog, open social media accounts and take other measures to let others know about their services. However, many will also find that their efforts are futile. Their website or blog is not getting any hits, no one knows about them. This is why an SEO advisor is needed. Search engine optimization sounds simple enough, but the truth is that it entails much more work than most realize. An advisor is familiar with these concepts and can work with the organization to improve traffic and obtaining higher search engine ranking. They are familiar with the complicated algorithms and keyword research required, applying this knowledge to the business campaign. Whether an organization has been around for awhile or is just not venturing onto the web, an SEO professional can help.